Cloud Communications Platform

Cloud Communication Platform 5  Reasons to Migrate

By Andre Robichaud

Everything in the technology world seems to be moving to the cloud; applications, services so why should it be any different for communications.  Communications are the last thing anyone seems to think about until they need it or something goes wrong.   It is very understandable that companies like to maximize their investments, keep what they can and only change it when necessary.  In light of mobility, cloud technologies and social shifts in the workplace are suggesting that it would be rather naive or foolish to think change isn’t just around the corner when the experts are suggesting otherwise.  By the same token, at what point are legacy communications systems a risk to your business, workforce, and customers?

Legacy Technology becomes a risk

Imagine this, you wake one morning to find the norms are no longer, you proceed outside to find that your car has no gasoline, suddenly you find that the world has switched to an alternative fuel.  What are your choices?  Buy a car that works on the alternative fuel or find yourself dependent on others, or stranded.  Obviously, the change would not happen as if you were in a dream but today Business has a new fuel, called Data and a Vehicle called IP and the roads we once knew are continuing to fade as software, code, and open systems continue to reshape what businesses are doing.  More so now than ever before companies are embracing these new changes.  Changes that facilitate new technologies and sooner or later conventional PBX systems will no longer play well as the cloud ecosystem continues to evolve.

The way customers and employees communicate and collaborate is changing, but Voice remains constant in that changing landscape.  As the digital footprint expands so will the need for far greater flexibility in communication. The flexibility that provides the user with a way to talk, share and collaborate in one session on any device without geographical limitation or corporate accessibility.  Not to mention the need to integrate with other services with minimal risk, contain, collect and manage the data. Additionally, management and maintenance of legacy systems alone will squash any resemblance of protecting your investment.  In addition to maintaining a legacy communication system is like saying you refuse to keep pace with your market, your customers and your current and future employees.


Wrestling with the inevitable

Frost and Sullivan reported that cloud communications are due to grow by 25% to 30% a year between now and 2020.  Most noteworthy is major players making the shift, AT&T is on a mission to sunset their legacy ATM and FRAME networks by the year 2020. However, players like Google, Microsoft, Facebook, Apple already have significant impact in the market.  Businesses will have a number of communication alternatives so is it wise to wrestle with the  inevitable or plan to migrate?

5 Reasons to consider the migration

  1. Moreso than ever most typical communication solutions produce multiple points of failure and require multiple vendors. Cloud Communication Platform absolves you of this headache and points of failure.  For example, your typical system requires a core system, followed by a SIP provider and additional services such as call control, queuing, presence, not to mention the network connectivity and storage.
    1. Cisco recently launched Spark, an all in one solution. Collaboration, Calling, and Sharing.
    2. Microsoft Hybrid Skype
    3. Mitel Cloud Communications
    4. I3 – Interactive Connect
The Types of Communication Platforms

The Diagrams below show the differences;  Figure A is a conventional communications system, and Figure B is a cloud communication platform.

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Figure A is a Traditional Communications Network

Please take note that there are a lot of parts and pieces as mentioned

Figure B Cloud Communications Platform

  • Much easier to administer
  • Turn up new users
  • Less on the Pocket Book

2. Adaptability is a primary reason you should consider migration because legacy systems are too cumbersome and often do not help a business expand their footprint fast enough.  So, as more and more business undergo acquisition, moves and decide to broaden the need for adaptability migration is essential.

Furthermore, scaling legacy PBX systems in the same manner as cloud communications platform is costly, time-consuming, taxing on a businesses resources.  Finally To scale as efficiently as a cloud communication platform requires nests of routers, switches, and administration personnel to conduct Moves Adds and Changes (MACS).

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3.  The Mobility onslaught happening today is dictating why a company is better off migrating now than later. As mentioned in my “Article: Radical Simplification of Communications”  Customer retention, Millennials, mobility and the cloud are driving the necessity for change.   Hyper-convergence is happening and according to  Citrix and Forrester’s report in 2015 suggest 85% of employees use a mobile device for work.  The increase in numbers is indicating a ratio congruent to the number of Millennials entering the workplace.

According to PWC Millennials already form 25% of the workforce in the US and account for over half of the population in India. By 2020, Millennials will create 50% of the global workforce.

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4.  Data management is critical to businesses who want to improve their position in the marketplace. Communication isn’t just about talking its having the appropriate analysis. Cloud Communication Platforms provide the capacity to support the broad range of performance and management analytics that will provide a business their competitive edge.

Traditional systems are cumbersome, slow and leave you  costly alternatives with limited back-end insight.   Noteworthy is the painstaking task of piecemealing data solutions to achieve the desired comprehension of what it all means and how it will benefit your business.


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5.  One of the biggest concerns is to maintain consistent communications even during unforeseeable events. As cloud infrastructures keep natural adaptability and continuity so should a communication system.  Traditional on-premise phone systems lack disaster recovery and most importantly are not designed to maintain survivability.

Cloud Communications assures availability, reduced risk and most importantly continuity by design.  Cloud communications platforms hosted in multiple data centers provides geographical spread and provides high availability of services.   This means that when one location is experiencing an issue, the other site continues to provide service.

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Software Defined Networks and open systems are creating a situation.  A paradigm shift in the way we design and deploy networks.  Major carriers are sun-setting traditional frameworks, and the “status quo.” is no longer.  Products that embrace voice, email, meetings, and accessibility on any device create a holistic approach to productivity.  Products such as “Skype for Business” is now growing in leaps and bounds due to this paradigm shift.

Mid-Market companies can capitalize on the benefit of a low-risk operational expense and maintain a feature reach environment around services such as office integration, voice, video, conferencing, chat in a shared environment.

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