Radical Simplification of Communications
By Andre Drew
Communications is due for a major shift as we keep pace with new technologies and face an explosion of millennials in the workplace. A massive change is underway in the way organizations are using communications. As legacy technologies sunset other parts of IT are swiftly moving into flexible cloud-based platforms, but communications are still lagging behind. For some reason, most IT guys still think of mail and phone services in the same light, that they need to be controlled and managed on-premise, and the migration is apparently slower.
Let’s face it, folks, employees stopped using their desktop phones and have routed around corporate email using Gmail or Texting. I ceased to using voicemail a log time ago. There are 15 different ways you can get a hold of me. Many millennials consider exchange servers and desktop phones a little off the pace.
Reinventing Enterprise Communications
Systems like Mitel and few others on the market are leveraging cloud-based communications as a competitive advantage, delivering fast, easily integral systems. Organizations must reinvent corporate communications around the phone. Groups like 8×8, Ring Central, have offered Virtual PBX for small to medium size businesses. The recent news of Cisco offering Spark’s subscription model or Microsoft’s hybrid Skype for business and Google’s push into the enterprise market is suggesting that the space of VoIP and Cloud Communications is a hotbed and will grow to a $40 billion market. A question of which area; is it Unified Communications, Cloud-Based or Enterprise Collaboration, and Productivity. No matter what you coin the phrase, It will be called Enterprise Cloud Communications or Cloud Communications.
Over the last five years, migration to cloud computing technologies has simplified the aspects of the business. As we watch the timeline, it was Salesforce who provided SaaS. AWS brought us IaaS, and Google apps pushed the cloud envelope by offering calendaring, email and documents. Businesses started to embrace this change and before our very eyes organizations started lowering IT costs and Improving productivity from an any glass environment. Microsoft came to the table with Office 365 with no intention of losing out. Bit Glass reported in 2015 that nearly 50% all of the business enterprise productivity seats are in the cloud with those numbers poised to grow substantially over the next five years.
Communications poised to Make the Leap to the Cloud
Business productivity has shifted into other areas such as HR and Finance. It is only fit that communications with simplified tools are next in line to make the leap to the cloud. As the market finally reacts, we see Fortune 500s companies like Mitel and i3 actively replacing legacy phone systems and moving to cloud-based communications that facilitate and accommodate tenured employees and the millennial. The millennials will fuel the pace of cloud communications.
It is not just the millennial that expects mobility, efficiency, and collaboration; the market is demanding freedom of flexibility in the workplace. Not having these tools in today’s market will foster unhappy, unproductive workers but it will cost businesses revenues over the long run.
The Enterprise business stands to gain, by making their corporate culture more efficient and faster as they shift to the cloud. Response times to customers will decrease, and they will be able to focus on strategy.