Is Your Website Reeking Havoc on Credibility
Two words that often come to mind in a small to mid-size business are Scale and Growth. What’s more, they are the two terms to consider when building a company brand on a website. Preparation and planning should be the focus of creating a website. Never the less, it will determine how you support prospects and customers. Moreso without, Preparation, and planning, a business could detrimentally affect growth, credibility and the image in the market.
Past Vs. The Present
Think about the presence circumstances Vs., Five years ago when it was acceptable to put up a website as a point of presence. Because of the disruptive forces like mobility, millennials, and technology that has completely re-engineered the way consumers and businesses deal with each other. It is important to keep in mind a Recent Survey Cone Communications Millennial CSR Study indicates that 66% of Millennials use social media to engage around CSR (vs. 53% U.S. average), and 62% are willing to work for a credible company and take a pay cut. 51% said they would not work for a company that does not have an active Digital footprint.
Digital Presence Is Important
The Digital presence plays a very significant role in how a company is perceived and attraction of talent. If you are a leader, it is mission critical to take ownership, because sustainable growth will be nearly impossible. Brick and Mortar was once the presence you needed but today the firm foundation is the website and social presence. Notability, without a real strong foundation and site credibility and brand, becomes questionable.
The Window that Sets you Apart
A website is the storefront and strength of your brand. I say this because a high Digital presence will engage your audience, communicate your key strengths and most of all the corporate culture. Consider, like the eyes are the window to the soul; a website is a window that sets you apart from your competitors. It is the component that builds customer loyalty, employee attraction, and retention, and increase sales therefore, having a positive effect on profitability. Consider the flip side of not having a good Digital Presence and the idea of distorting your credibility, driving prospects away, and damaging your brand.
Some thoughts to consider
Below are some examples of weak growth company websites.
- A site created from bits and pieces of collateral and a mishmash of graphics, inaccurate portrayal of management or leadership. Inconsistent messaging decreases the credibility of a company.
- Slow loading websites, not mobile friendly, and are hampered by stalls or glitches and frustrate the prospect and customer.
- Messaging ‘s hard to find doesn’t match your collateral, lack of clarity in your message and running the risk of losing the audience.
- Unclear business practices and exactly what it is you offer on the market. No clear line or Niche, and all over the place.
- The substance should be the focus but if the graphics and the design do not reflect the message or content you are compromising your brand.
- Lastly, a company that uses a website but is silent and does nothing to engage its audience, and chances are you are missing out on an opportunity to build customer relationships, gain great insight and feedback.
A Digital presence is targeted, pinpointed and designed to evolve as your business changes in the market. Marketing is always changing as the market changes so should your message and taking the three steps could help your cause.
- Consistently audit your website
- Plan then execute
- Evaluate and Re-Evaluate